Búsqueda de LIBROS DEL AUTOR: heath mcdonald

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  • SPORT CONSUMER BEHAVIOUR
    ebook
    SPORT CONSUMER BEHAVIOUR
    DANIEL C FUNK / KOSTAS ALEXANDRIS / HEATH MCDONALD
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book...

    $1,380.00

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  • CONSUMER BEHAVIOUR IN SPORT AND EVENTS
    ebook
    CONSUMER BEHAVIOUR IN SPORT AND EVENTS
    DANIEL FUNK / KOSTAS ALEXANDRIS / HEATH MCDONALD
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies ...

    $1,460.00

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