Búsqueda de LIBROS DEL AUTOR: heath robert l

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  • HANDBOOK OF RISK AND CRISIS COMMUNICATION
    ebook
    HANDBOOK OF RISK AND CRISIS COMMUNICATION
    ROBERT L. HEATH / ‎H. DAN O'HAIR
    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contr...

    $3,200.00

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  • MANAGEMENT OF CORPORATE COMMUNICATION
    ebook
    MANAGEMENT OF CORPORATE COMMUNICATION
    ROBERT L. HEATH
    Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text...

    $1,279.00

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  • SOCIAL MEDIA AND PUBLIC RELATIONS
    ebook
    SOCIAL MEDIA AND PUBLIC RELATIONS
    JUDY MOTION / ROBERT L. HEATH / SHIRLEY LEITCH
    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it ...

    $1,099.00

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  • HUMAN COMMUNICATION THEORY AND RESEARCH
    ebook
    HUMAN COMMUNICATION THEORY AND RESEARCH
    ROBERT L. HEATH / JENNINGS BRYANT
    Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, ...

    $2,300.00

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  • RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
    ebook
    RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
    ROBERT L. HEATH
    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the def...

    $1,839.00

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  • HANDBOOK OF RISK AND CRISIS COMMUNICATION
    ebook
    HANDBOOK OF RISK AND CRISIS COMMUNICATION
    HEATH, ROBERT L. / O'HAIR, H. DAN
    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contr...

    $1,139.00

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