Búsqueda de LIBROS DEL AUTOR: heather yaxley

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  • THE PUBLIC RELATIONS STRATEGIC TOOLKIT
    ebook
    THE PUBLIC RELATIONS STRATEGIC TOOLKIT
    ALISON THEAKER / HEATHER YAXLEY
    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and i...

    $1,200.00

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  • PUBLIC AFFAIRS MANAGEMENT
    ebook
    PUBLIC AFFAIRS MANAGEMENT
    SARAH BOWMAN / HEATHER YAXLEY
    Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making. Readers will learn to draw together ideas and processes covering public policy development, political science research, stakehol...

    $980.00

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