Búsqueda de LIBROS DEL AUTOR: helen katz

2 resultados

helen katz Eliminar filtro Quitar filtros
  • THE MEDIA HANDBOOK
    ebook
    THE MEDIA HANDBOOK
    HELEN KATZ
    Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including program...

    $1,840.00

    Ver detalle
  • INFLUENCER
    ebook
    INFLUENCER
    T. BETTINA CORNWELL / HELEN KATZ
    The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks f...

    $1,139.00

    Ver detalle