Búsqueda de LIBROS DEL AUTOR: helen mcgrath

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  • BUSINESS-TO-BUSINESS MARKETING
    ebook
    BUSINESS-TO-BUSINESS MARKETING
    ROSS BRENNAN / LOUISE CANNING / HELEN MCGRATH
    Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing.New to this sixth edition:Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands...

    $1,092.35

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