Búsqueda de LIBROS DEL AUTOR: helen millward

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  • GLOBAL MARKETING
    ebook
    GLOBAL MARKETING
    HELEN MILLWARD
    Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules on Global Marketing, this textbook includes chapters on global communications, cultural convergence and divergence as well as production and consumption considera...

    $1,199.00

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