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  • MARKETING LOGISTICS
    ebook
    MARKETING LOGISTICS
    MARTIN CHRISTOPHER / HELEN PECK
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses...

    $1,420.00

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