Búsqueda de LIBROS DEL AUTOR: helen powell

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  • THE ADVERTISING HANDBOOK
    ebook
    THE ADVERTISING HANDBOOK
    SEAN BRIERLEY / JONATHAN HARDY / IAIN MACRURY / HELEN POWELL
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case stud...

    $1,320.00

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  • PROMOTIONAL CULTURE AND CONVERGENCE
    ebook
    PROMOTIONAL CULTURE AND CONVERGENCE
    HELEN POWELL
    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemp...

    $1,320.00

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