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  • THE EMPLOYER BRAND
    ebook
    THE EMPLOYER BRAND
    HELEN ROSETHORN
    The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and thei...

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