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  • FROM KNOWLEDGE TO INTELLIGENCE
    ebook
    FROM KNOWLEDGE TO INTELLIGENCE
    HELEN ROTHBERG / G. SCOTT ERICKSON
    In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations ca...

    $1,420.00

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