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  • RELATIONAL POLITICAL MARKETING IN PARTY-CENTRED DEMOCRACIES
    ebook
    RELATIONAL POLITICAL MARKETING IN PARTY-CENTRED DEMOCRACIES
    HELENE P.M. JOHANSEN
    This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marke...

    $1,320.00

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