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  • TREND-DRIVEN INNOVATION: BEAT ACCELERATING CUSTOMER EXPECTATIONS
    ebook
    TREND-DRIVEN INNOVATION: BEAT ACCELERATING CUSTOMER EXPECTATIONS
    HENRY MASON
    Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at custo...

    $406.00

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