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  • THE TOTAL SURVEY ERROR APPROACH
    ebook
    THE TOTAL SURVEY ERROR APPROACH
    HERBERT F. WEISBERG
    In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Her...

    $768.86

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