Búsqueda de LIBROS DEL AUTOR: herr paul

2 resultados

herr paul Eliminar filtro Quitar filtros
  • HANDBOOK OF CONSUMER PSYCHOLOGY
    ebook
    HANDBOOK OF CONSUMER PSYCHOLOGY
    HAUGTVEDT, CURTIS P / HERR, PAUL / KARDES, FRANK
    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavio...

    $1,139.00

    Ver detalle
  • APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY
    ebook
    APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY
    KARDES, FRANK R. / HERR, PAUL M. / NANTEL, JACQUES
    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters o...

    $979.00

    Ver detalle