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  • EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    ebook
    EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    BROWNLIE, DOUGLAS / HEWER, PAUL / TADAJEWSKI, MARK
    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss...

    $1,160.00

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