Búsqueda de LIBROS DEL AUTOR: holtzhausen derina

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  • PRINCIPLES OF STRATEGIC COMMUNICATION
    ebook
    PRINCIPLES OF STRATEGIC COMMUNICATION
    DERINA HOLTZHAUSEN / JAMI FULLERTON / BOBBI KAY LEWIS / DANNY SHIPKA
    Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how...

    $1,800.00

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  • THE ROUTLEDGE HANDBOOK OF STRATEGIC COMMUNICATION
    ebook
    THE ROUTLEDGE HANDBOOK OF STRATEGIC COMMUNICATION
    HOLTZHAUSEN, DERINA / ZERFASS, ANSGAR
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoret...

    $1,420.00

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  • PUBLIC RELATIONS AS ACTIVISM
    ebook
    PUBLIC RELATIONS AS ACTIVISM
    DERINA R. HOLTZHAUSEN
    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities p...

    $1,600.00

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  • PRINCIPLES OF STRATEGIC COMMUNICATION
    ebook
    PRINCIPLES OF STRATEGIC COMMUNICATION
    DERINA HOLTZHAUSEN / JAMI FULLERTON / BOBBI KAY LEWIS
    Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication and crisis communication in the wake of a global pandemic, personal branding, soci...

    $1,700.00

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