Búsqueda de LIBROS DEL AUTOR: huda khan

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  • CONSUMER PACKAGING STRATEGY
    ebook
    CONSUMER PACKAGING STRATEGY
    HUDA KHAN / RICHARD LEE / POLYMEROS CHRYSOCHOU
    The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

    $1,160.00

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  • THE INFLUENCE OF WESTERN CONSUMERISM ON EASTERN CULTURE
    ebook
    THE INFLUENCE OF WESTERN CONSUMERISM ON EASTERN CULTURE
    RICHARD LEE / QUYNH ANH DUONG / HUDA KHAN / MUHAMMAD RASHID SAEED / ZHIXING XU
    This book consolidates and documents the influence of Western consumerism on Eastern culture and values. This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern cult...

    $1,240.00

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