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  • STRATEGIC COMMUNICATIONS IN AFRICA
    ebook
    STRATEGIC COMMUNICATIONS IN AFRICA
    HUGH MANGEYA
    Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an ef...

    $1,120.00

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