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  • DYNAMIC FASHION MARKETING
    ebook
    DYNAMIC FASHION MARKETING
    HUIFENG BAI
    Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. Contributors examine how fashion is evolving and off...

    $1,300.00

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