Búsqueda de LIBROS DEL AUTOR: hyunsun yoon

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  • BRANDED ENTERTAINMENT IN KOREA
    ebook
    BRANDED ENTERTAINMENT IN KOREA
    HYUNSUN YOON
    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well a...

    $580.00

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  • SOCIAL MEDIA MARKETING
    ebook
    SOCIAL MEDIA MARKETING
    ZIZHENG YU / HYUNSUN YOON
    The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the a...

    $1,049.00

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