Búsqueda de LIBROS DEL AUTOR: ian chaston

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  • STRATEGY FOR SUSTAINABLE COMPETITIVE ADVANTAGE
    ebook
    STRATEGY FOR SUSTAINABLE COMPETITIVE ADVANTAGE
    IAN CHASTON
    Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies in their domestic market and expand their own operations in overseas market...

    $780.00

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  • BOOMER MARKETING
    ebook
    BOOMER MARKETING
    IAN CHASTON
    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing ...

    $660.00

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  • KNOWLEDGE-BASED MARKETING
    ebook
    KNOWLEDGE-BASED MARKETING
    IAN CHASTON
    In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an impor...

    $1,957.53

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  • ENTREPRENEURIAL MANAGEMENT IN SMALL FIRMS
    ebook
    ENTREPRENEURIAL MANAGEMENT IN SMALL FIRMS
    IAN CHASTON
    Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.   The text: - Includes a dedi...

    $1,931.42

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