Búsqueda de LIBROS DEL AUTOR: ian mcdonnell

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  • EVENTS MANAGEMENT
    ebook
    EVENTS MANAGEMENT
    GLENN A. J. BOWDIN / JOHNNY ALLEN / ROB HARRIS / LEO JAGO / WILLIAM O'TOOLE / IAN MCDONNELL
    A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, huma...

    $1,460.00

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  • EVENT SPONSORSHIP
    ebook
    EVENT SPONSORSHIP
    IAN MCDONNELL / MALCOLM MOIR
    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. I...

    $1,800.00

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