Búsqueda de LIBROS DEL AUTOR: ida skubis

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  • HUMAN VS CHATGPT – LANGUAGE OF ADVERTISING IN BEAUTY PRODUCTS ADVERTISEMENTS
    ebook
    HUMAN VS CHATGPT – LANGUAGE OF ADVERTISING IN BEAUTY PRODUCTS ADVERTISEMENTS
    IDA SKUBIS / DOMINIKA KOŁODZIEJCZYK
    This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the i...

    $640.00

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  • TEACHING AND LEARNING IN HIGHER EDUCATION WITH GENERATIVE AI
    ebook
    TEACHING AND LEARNING IN HIGHER EDUCATION WITH GENERATIVE AI
    IDA SKUBIS / KRZYSZTOF WODARSKI / JOLANTA WODARSKA / TERESA SANCHEZ-GUTIERREZ
    This interdisciplinary book demonstrates how generative artificial intelligence (GenAI) changes higher education across diverse academic fields, including philology, management, engineering, and psychology. Drawing on empirical case studies, surveys, and experiments, this book combines theoretical and practical perspectives to explore AI’s impact on learning and cognitive devel...

    $640.00

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  • HUMAN–AI COLLABORATION IN RESEARCH
    ebook
    HUMAN–AI COLLABORATION IN RESEARCH
    IDA SKUBIS / DANIEL XERRI / MLADEN ADAMOVIC
    Human–AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human–AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, acad...

    $580.00

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