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  • PRINCIPLES OF MARKETING ANALYTICS
    ebook
    PRINCIPLES OF MARKETING ANALYTICS
    IJEOMA ONWUMERE
    This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational principles to applied insights of marketing analytics, developing the analytical mindset and confidence to ma...

    $1,049.00

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