Búsqueda de LIBROS DEL AUTOR: ilan alon

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  • GLOBAL MARKETING
    ebook
    GLOBAL MARKETING
    ILAN ALON / EUGENE JAFFE / CHRISTIANE PRANGE / DONATA VIANELLI
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. pro...

    $2,060.00

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  • BUSINESS AND MANAGEMENT EDUCATION IN TRANSITIONING AND DEVELOPING COUNTRIES
    ebook
    BUSINESS AND MANAGEMENT EDUCATION IN TRANSITIONING AND DEVELOPING COUNTRIES
    JOHN R MCINTYRE / ILAN ALON
    Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions around the world is t...

    $1,420.00

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  • THE INTERNATIONALIZATION OF US FRANCHISING SYSTEMS
    ebook
    THE INTERNATIONALIZATION OF US FRANCHISING SYSTEMS
    ILAN ALON
    This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion...

    $980.00

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