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  • GLOBAL BRAND MANAGEMENT
    ebook
    GLOBAL BRAND MANAGEMENT
    LAURENCE MINSKY / ILAN GEVA
    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find the...

    $1,299.00

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