Búsqueda de LIBROS DEL AUTOR: ilhem allagui

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  • ADVERTISING IN MENA GOES DIGITAL
    ebook
    ADVERTISING IN MENA GOES DIGITAL
    ILHEM ALLAGUI
    An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adopti...

    $1,240.00

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