Búsqueda de LIBROS DEL AUTOR: ira j haimowitz

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  • DATA ANALYTICS FOR BUSINESS
    ebook
    DATA ANALYTICS FOR BUSINESS
    IRA J. HAIMOWITZ
    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big dat...

    $1,160.00

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  • HEALTHCARE RELATIONSHIP MARKETING
    ebook
    HEALTHCARE RELATIONSHIP MARKETING
    IRA J. HAIMOWITZ
    In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel...

    $1,120.00

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