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  • TRANSLATING PROMOTIONAL AND ADVERTISING TEXTS
    ebook
    TRANSLATING PROMOTIONAL AND ADVERTISING TEXTS
    IRA TORRESI
    The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional te...

    $1,120.00

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