Búsqueda de LIBROS DEL AUTOR: isabelle frochot

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  • A PRACTICAL GUIDE TO MANAGING TOURIST EXPERIENCES
    ebook
    A PRACTICAL GUIDE TO MANAGING TOURIST EXPERIENCES
    ISABELLE FROCHOT
    This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insig...

    $1,100.00

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  • MARKETING FOR TOURISM AND HOSPITALITY
    ebook
    MARKETING FOR TOURISM AND HOSPITALITY
    ALAN FYALL / PATRICK LEGOHÉREL / ISABELLE FROCHOT / YOUCHENG WANG
    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible...

    $1,800.00

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