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  • UNDERSTANDING THE CONSUMER
    ebook
    UNDERSTANDING THE CONSUMER
    ISABELLE SZMIGIN
    Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respo...

    $1,914.18

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