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  • ENTREPRENEURIAL MARKETING AND INTERNATIONAL NEW VENTURES
    ebook
    ENTREPRENEURIAL MARKETING AND INTERNATIONAL NEW VENTURES
    IZABELA KOWALIK
    The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketi...

    $1,200.00

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