Búsqueda de LIBROS DEL AUTOR: j b mccall

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  • CONDUCTING INTERNATIONAL RESEARCH AND SERVICE COLLABORATIONS
    ebook
    CONDUCTING INTERNATIONAL RESEARCH AND SERVICE COLLABORATIONS
    ROBERT B. MCCALL / CHRISTINA J. GROARK
    Conducting International Research and Service Collaborations: Tips, Threats, and Triumphs provides academic researchers, as well as non-profit and private professionals, with much-needed guidance on how to plan, implement, and manage international research and intervention projects. Accessibly written and illustrated throughout with examples and case studies of projects from Ro...

    $1,100.00

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  • INTERNATIONAL STRATEGIC MARKETING
    ebook
    INTERNATIONAL STRATEGIC MARKETING
    J.B. MCCALL / MARILYN STONE
    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues int...

    $1,460.00

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