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  • RETAIL MARKETING
    ebook
    RETAIL MARKETING
    J. BLYTHMAN
    First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the crite...

    $1,600.00

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