Búsqueda de LIBROS DEL AUTOR: j david lichtenthal

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  • FUNDAMENTALS OF BUSINESS MARKETING EDUCATION
    ebook
    FUNDAMENTALS OF BUSINESS MARKETING EDUCATION
    J DAVID LICHTENTHAL
    Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have abou...

    $1,460.00

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  • FUNDAMENTALS OF BUSINESS MARKETING RESEARCH
    ebook
    FUNDAMENTALS OF BUSINESS MARKETING RESEARCH
    RICHARD E PLANK / DAVID A REID / J DAVID LICHTENTHAL
    Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical comm...

    $1,560.00

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  • TRANSFORMING NEW TECHNOLOGIES INTO CASH FLOW
    ebook
    TRANSFORMING NEW TECHNOLOGIES INTO CASH FLOW
    J DAVID LICHTENTHAL / ROGER MORE
    Create market-focused strategies that make maximum use of your company’s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice o...

    $980.00

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