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  • THE PSYCHOLOGY BEHIND TRADEMARK INFRINGEMENT AND COUNTERFEITING
    ebook
    THE PSYCHOLOGY BEHIND TRADEMARK INFRINGEMENT AND COUNTERFEITING
    J. L. ZAICHKOWSKY
    As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories f...

    $1,340.00

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