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  • ATTITUDES AND DECISIONS
    ebook
    ATTITUDES AND DECISIONS
    J RICHARD EISER / JOOP VAN DER PLIGT
    The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, business studies, politics and sociology. Originally published in 1988, the authors of this text show how attitudes and motives are crucial in human decision-making, and explore the relationship between them. They look closely at th...

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