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  • POSITIONING THE BRAND
    ebook
    POSITIONING THE BRAND
    RIK RIEZEBOS / JAAP VAN DER GRINTEN
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few...

    $1,420.00

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