Búsqueda de LIBROS DEL AUTOR: jacek kall

1 resultados

jacek kall Eliminar filtro Quitar filtros
  • BRAND METRICS
    ebook
    BRAND METRICS
    JACEK KALL
    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same log...

    $1,280.00

    Ver detalle