Búsqueda de LIBROS DEL AUTOR: jackie botterill

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  • SOCIAL COMMUNICATION IN ADVERTISING
    ebook
    SOCIAL COMMUNICATION IN ADVERTISING
    WILLIAM LEISS / STEPHEN KLINE / SUT JHALLY / JACKIE BOTTERILL / KYLE ASQUITH
    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourt...

    $1,480.00

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  • THE DYNAMICS OF ADVERTISING
    ebook
    THE DYNAMICS OF ADVERTISING
    JACKIE BOTTERILL / IAIN MACRURY / BARRY RICHARDS
    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management. ...

    $1,600.00

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