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  • THE NEW RULES OF GREEN MARKETING
    ebook
    THE NEW RULES OF GREEN MARKETING
    JACQUELYN OTTMAN
    For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings....

    $980.00

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