Búsqueda de LIBROS DEL AUTOR: jagdish n sheth

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  • CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    G. SHAINESH / JAGDISH N. SHETH / VARSHA JAIN
    Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, th...

    $1,620.00

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  • HANDBOOK OF VOCATIONAL EDUCATION AND TRAINING
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    HANDBOOK OF VOCATIONAL EDUCATION AND TRAINING
    JAGDISH N. SHETH / SAMIK SHOME
    Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the necessary technical proficiency, thereby reducing unemployment and increasing productivity. This handbook is designed to provide the read...

    $1,480.00

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  • PURPOSE-DRIVEN PRICING
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    PURPOSE-DRIVEN PRICING
    SALONI FIRASTA-VASTANI / JAGDISH N. SHETH
    Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and...

    $920.00

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  • DOES MARKETING NEED REFORM?
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    DOES MARKETING NEED REFORM?
    JAGDISH N SHETH / RAJENDRA S SISODIA
    Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their int...

    $1,560.00

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  • AI MARKETING ESSENTIALS
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    AI MARKETING ESSENTIALS
    JAGDISH N. SHETH / VARSHA JAIN
    AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. By guiding the reader through the principles, tools, and techniques of AI in marketing, this co...

    $1,160.00

  • DIGITAL CONSUMER BEHAVIOR
    ebook
    DIGITAL CONSUMER BEHAVIOR
    JAGDISH N. SHETH / VARSHA JAIN
    This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly compreh...

    $1,300.00

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