Búsqueda de LIBROS DEL AUTOR: jaishri jethwaney

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  • SOCIAL SECTOR COMMUNICATION
    JAISHRI JETHWANEY
    Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication. This book not only highlights the theoretical underpinnings, practice, and ...

    $1,240.00

  • THE CULT OF BEAUTY
    JAISHRI JETHWANEY
    This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ...

    $1,240.00

  • CORPORATE COMMUNICATION
    JAISHRI JETHWANEY
    Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environ...

    $1,200.00