Búsqueda de LIBROS DEL AUTOR: james b wiley

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  CHOICE-BASED CONJOINT ANALYSIS

  DAMARAJU RAGHAVARAO / JAMES B. WILEY / PALLAVI CHITTURI

  Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile. ...

  $4,500.00

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