Búsqueda de LIBROS DEL AUTOR: james hammersley

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  • OPTIMIZING DIGITAL STRATEGY
    ebook
    OPTIMIZING DIGITAL STRATEGY
    CHRISTOPHER BONES / JAMES HAMMERSLEY / NICK SHAW
    Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong...

    $799.00

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  • LEADING DIGITAL STRATEGY
    ebook
    LEADING DIGITAL STRATEGY
    CHRISTOPHER BONES / JAMES HAMMERSLEY
    For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for ...

    $899.00

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