Búsqueda de LIBROS DEL AUTOR: james mahoney

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  • STRATEGIC COMMUNICATION AND THE 2022 AUSTRALIAN FEDERAL ELECTION CAMPAIGN
    ebook
    STRATEGIC COMMUNICATION AND THE 2022 AUSTRALIAN FEDERAL ELECTION CAMPAIGN
    JAMES MAHONEY
    This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.Research undertaken during the 2022 electi...

    $1,160.00

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  • STRATEGIC COMMUNICATION
    ebook
    STRATEGIC COMMUNICATION
    JAMES MAHONEY
    Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This t...

    $1,280.00

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  • THE STRATEGIC COMMUNICATION IMPERATIVE
    ebook
    THE STRATEGIC COMMUNICATION IMPERATIVE
    JAMES MAHONEY
    This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-t...

    $1,100.00

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  • PUBLIC RELATIONS WRITING
    ebook
    PUBLIC RELATIONS WRITING
    JAMES MAHONEY
    Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional...

    $1,160.00

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