Búsqueda de LIBROS DEL AUTOR: james skinner

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  • RESEARCH METHODS FOR SPORT MANAGEMENT
    ebook
    RESEARCH METHODS FOR SPORT MANAGEMENT
    JAMES SKINNER / AARON C.T. SMITH / DANIEL READ / LAUREN M. BURCH / JACQUELINE MUELLER
    Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges o...

    $1,500.00

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  • INTRODUCTION TO SPORT MARKETING
    ebook
    INTRODUCTION TO SPORT MARKETING
    AARON C.T. SMITH / CONSTANTINO STAVROS / JAMES SKINNER / ANDREA N. GEURIN / LAUREN M. BURCH
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, an...

    $1,460.00

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  • WADA, THE WORLD ANTI-DOPING AGENCY
    ebook
    WADA, THE WORLD ANTI-DOPING AGENCY
    DANIEL READ / JAMES SKINNER / DANIEL LOCK / AARON C.T. SMITH
    Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing. Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essen...

    $1,160.00

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  • QUALITATIVE RESEARCH IN SPORT MANAGEMENT
    ebook
    QUALITATIVE RESEARCH IN SPORT MANAGEMENT
    JAMES SKINNER / ALLAN EDWARDS / AARON C.T. SMITH
    Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research plannin...

    $1,380.00

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  • ORGANIZATIONAL BEHAVIOUR IN SPORT
    ebook
    ORGANIZATIONAL BEHAVIOUR IN SPORT
    JAMES SKINNER
    What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types ...

    $1,620.00

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  • SPORT PUBLIC RELATIONS AND COMMUNICATION
    ebook
    SPORT PUBLIC RELATIONS AND COMMUNICATION
    MARIA HOPWOOD / JAMES SKINNER / PAUL J. KITCHIN
    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can...

    $1,540.00

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