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  • PRINCIPLES OF STRATEGIC COMMUNICATION
    ebook
    PRINCIPLES OF STRATEGIC COMMUNICATION
    DERINA HOLTZHAUSEN / JAMI FULLERTON / BOBBI KAY LEWIS
    Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication and crisis communication in the wake of a global pandemic, personal branding, soci...

    $1,700.00

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