Búsqueda de LIBROS DEL AUTOR: jan l logemann

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  • ENGINEERED TO SELL
    ebook
    ENGINEERED TO SELL
    JAN L. LOGEMANN
    The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through t...

    $663.99

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  • TRAMS OR TAILFINS?
    ebook
    TRAMS OR TAILFINS?
    JAN L. LOGEMANN
    In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed “Americanization” of European consumer societies—in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar ...

    $978.59

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