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  • SYSTEMS THEORY AND AGILE BRAND MANAGEMENT
    ebook
    SYSTEMS THEORY AND AGILE BRAND MANAGEMENT
    JAN LIES
    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory ...

    $1,240.00

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